Kraft Heinz plans to eliminate all artificial dyes from US products by 2027, aligning with federal health goals. The move targets dyes like Red 40 and Yellow 5 amid growing concerns over children’s health and food safety.
United States: A major food company in the country is going through a major shake-up of the ingredient list.
Kraft Heinz indicated that it would eliminate artificial dyes in all its products within the US by the close of 2027. The company also stated that it will never use any artificial colors in future products, as quoted by the Wall Street Journal.
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Synthetic dyes (such as Red 40, Yellow 5 and 6, Blue 1 and 2, and Green 3) are found in candy and frosting, pie crust, and salad dressing. They are applied to dye foods to make them look better or regain color lost in processing.
However, they are now beginning to be pushed back by several health experts who are within the government of the US.
BREAKING: Kraft Heinz will eliminate all chemical food dyes in its products—after pressure from HHS Secretary RFK Jr.
— Dr. Simone Gold (@drsimonegold) June 17, 2025
The FDA allowed these toxic additives for decades—despite knowing the risks.
Grateful to @RobertKennedyJr for finally confronting what the medical establishment… pic.twitter.com/Bf509s5ja3
The US Department of Health and Human Services and the Food and Drug Administration (FDA) unveiled a strategy in April 2022 to create an effort to eliminate six synthetic dyes in the US food supply by the end of 2026, together with food companies.
This is the work in the context of the US Health Secretary Robert F. Kennedy Jr. Make America Healthy Again, better known as the MAHA program.
Kennedy has accused additives such as artificial dyes of being the cause of health issues in children.
Whereas certain sections of the food industry claim that the dyes are safe and compellingly regulated, others are already flipping.
Firms such as PepsiCo and WK Kellogg are equally undertaking efforts to limit or substitute synthetic dyes.
In Kraft Heinz, the company said that almost 90 percent of the US products already have no artificial dyes.
Yet certain well-known products continue to do so, such as Crystal Light, Heinz relish, Kool-Aid, Jell-O, and Jet-Puffed marshmallow products.
According to Pedro Navio, Kraft Heinz’s North America president, told The WSJ, “The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio,” US News reported.
According to the firm, it will either do away with the colors, substitute them with natural colors, or substitute with different colors where there is no match.
Where color is not essential, it can be taken completely out in certain products.